Tuesday, August 21, 2018

Can The Heroic Coffee Mug Help Save The Planet?

This coffee mug can create change in your corner of the world by starting a dialogue over reducing single-use styrofoam cups. I designed the art on a coffee mug to give a message. 


THE PROBLEM AS I SEE IT
Where I work we go through hundreds of Styrofoam cups each month. It is a waste to spend money on single-use cups and then just throw them away. They do not decay; and in my community, Styrofoam cups are not recyclable. Everybody knows they end up in landfills, city streets, and in the oceans.

I saw that some of my coworkers had brought mugs to work, so I brought one in too, that way I can drink coffee or tea without using the disposable cups.

But there are a lot of events and meetings where disposable cups are stacked up by the dozens and discarded after they are used. I wondered what I could do to start a dialogue with the aim of changing the culture. I wanted to do something without being preachy and offensive.

SO, THE HEROIC CUP WAS BORN

I got an idea of designing a cup that had an environmental message but with a lighthearted tone. I envisioned a simple coffee mug with large stencil letters that said, "GENERIC COFFEE MUG," but the word "GENERIC" is crossed out and above it is the word "HEROIC." It would get people's attention, and they would wonder what that is about. The print below says, "Helping to keep up to 100,000 Styrofoam cups out of the landfill."

THE MESSAGE
It is all about our choices. The point is that if everybody chooses to use a ceramic cup instead of Styrofoam cups, together we could keep not only hundreds of thousands but possibly millions of Styrofoam cups out of the landfill.

The downside is that you have to wash out your mug,
The Heroic Coffee Mug,
Helping to Keep Styrofoam out of the landfill.
but is taking a few minutes to wash out a mug too big a price to pay to help save our planet?

The cup is a two-tone yellow with black type. I think it looks great. It took me about four hours to work out the design.

If you agree that we need to keep the landfills free of as much as possible, then consider buying one of these HEROIC COFFEE MUGS and get people thinking. You could even buy a few to place in your office and generate awareness of being responsible stewards of our earth.

It is available in 11oz and 15oz sizes. (I bought the 15oz size).

To see the mug just visit my storefront, CLICK HERE.

YES, I BELIEVE ART CAN CHANGE THE WORLD!
I believe art can be a great motivator, a great inspiration for good and that art can help change society. Sometimes art shocks people into change, and other times it helps to set a tone in a community by raising awareness. Every artist has a responsibility to use their gift with care and to help create positive change.